» » Joint Symposium Seeks to create Bride. The location of Russian advertising is extremely strong in business-to-business marketing.

Joint Symposium Seeks to create Bride. The location of Russian advertising is extremely strong in business-to-business marketing.

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Joint Symposium Seeks to create Bride. The location of Russian advertising is extremely strong in business-to-business marketing.

Included in the XVI April Global Academic Conference, HSE hosted a joint symposium regarding the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market academic cooperation between scholars involved in the industries of advertising and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The middle for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. A unique session called Marketing in Russia ended up being arranged, primarily by teachers from HSE, also it had been thought that it could be a good idea to put on a joint symposium at HSE in Moscow.

‘For GAMMA, it will be the ever that is first to arrange educational tasks in Moscow. asiandating The theme of our symposium that is joint is and Asian perspectives in advertising and management, ’ said Professor Kim.

Korea has lots of advertising scholars learning not merely B2B, but in addition consumer-to-business and particularly business-to-consumer aspects.

Which means there was huge prospective to generate research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be extremely effective and an excellent first rung on the ladder towards fruitful cooperation. ‘We’ll continue collaborating on seminars and publications. We now have Global advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. You want to possess a lot more people from Russia. We publish two formal journals with Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and now we want to ask more Russian scholars from HSE – there are numerous capable scholars right right here – to the editorial review board. We desire to introduce more marketing that is russian into the globe. We might be thrilled to do have more submissions from HSE and marketing that is also russian in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add different trade programmes and perhaps double-degree programmes, particularly in the region of fashion and luxury advertising, that is certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two challenges that are main marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. 2nd, you can find ecological problems therefore the dilemma of sustainability. A few documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated from China due to its increased activity that is industrial. Businesses must certanly be in charge of these problems but in the time that is same it is essential to consider company sustainability plus the main point here, he believes.

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